ABOUT CARISSA NEWTON

Carissa Newton is an Assistant Professor of Marketing & Sales in the School of Business and a marketing strategist with more than 25 years of industry experience spanning marketing & sales leadership, digital strategy, technology, and organizational growth.

Mrs. Newton has experience in a variety of industries including insurance, financial services, technology, security, and hospitality. Her success has been centered on marketing tied to clear strategic communication, new technologies, in-depth market analysis, and innovative marketing strategies. Across her experiences, she has had a blend of B2B, B2C, and eCommerce working with entrepreneurs to grow their businesses. Her career bridges industry and higher education, allowing her to bring contemporary marketing & sales practice directly into her teaching, scholarship, and work with students.

In addition to her academic work, Newton is the founder of CN Creative Strategy, where she works with organizations on marketing/sales strategy, growth, and emerging technology. Her continued engagement with industry informs her teaching and scholarship and supports her broader interest in connecting marketing/sales theory, professional practice, and experiential learning.