Giving Shelter Pets a Second Shot Through Photography

In this 2-hour session, Adam Goldberg of AGoldPhoto Pet Photography shares how his Second Shot Adoption Photo Program is transforming the lives of shelter pets through the power of photography. Attendees will learn how professional photos boost adoption rates, what it takes to capture a pet’s true personality in a shelter environment, and how to create compelling before-and-after content that resonates online. Adam will also cover the business and partnership side of Second Shot—how collaborations with shelters, rescues, and brands scale the impact and open new opportunities for photographers. This talk blends storytelling, practical tips, and inspiring case studies to show photographers how their skills can directly save lives and strengthen their communities.