Sell Your Art Without Selling Out — Tapping into the Online Print-on-Demand Market

Online print-on-Demand (POD) companies offer artists the possibility of revenue streams with the ease of outsourced production, distribution, and customer service. Artists face a plethora of POD provider and product choices. Finding the right fit for one’s studio and style is essential to a positive online POD experience. This seminar offers a primer on entering the POD marketplace and charting a path toward online sales success.

Stephen Stookey wandered into the POD marketplace in June 2013 with a handful of images to list and plenty of curiosity. It took a bit of exploration to discover the right mix of product, pricing, and promotion for POD success. Working with POD sites like Fine Art America, Stephen discovered a pathway to a profitable POD presence. Additionally, his POD presence opened the door to image use in Hollywood productions, hotel and business installations, and private commissions. Stephen’s POD annual income supports his work & travel with global ministry organizations, funds family activities, and pays for equipment upgrades–all of which make his CPA (wife Beverly) very happy.

Take-aways
1. Understanding the POD marketplace: vendors & products; pros & cons
2. Strategies for starting a POD business
3. Understanding what sells in the POD marketplace
4. Strategies to help buyer’s find you: pricing & promotion
5. Sales opportunities generated by POD presence