For years, SEO has been treated like a mysterious science - full of jargon, confusion, and expensive mistakes. In this session, Chris Dawkins (aka Meredith’s Husband) pulls back the curtain on what really drives visibility in Google and AI-powered search. He'll share insider truths the SEO industry keeps secret, and the factors that algorithms actually use to evaluate your website.

You love photographing animals - but what about the fast-running, high-flying, toy-catching world of dog sports? Join Nadia Hall of Barking Dog Images to learn about getting into dog sport photography, the tools of the trade (what gear do you need, where to get/rent it, basic settings for action, etc.), and my five "essential skills" to being a successful dog sport photographer. This talk will give you actionable takeaways that can even apply more broadly to any animal in motion!

Many of us have heard this phrase, or maybe even said it ourselves- "Ugh! Facebook Ads!!! I ran one of those once for three days and got nothing!" There are some strategies to Facebook ads that pay off, and that can also save you some money along the way. Michael will share topics that he has learned about efficient ways to hit a target audience, use lower cost types of ads, and more.

Let’s talk Photoshop! I’ll share some of my go-to tips for editing and digital painting, plus a few tricks that make my workflow easier (and more fun). We’ll also check out some of the new Photoshop features and a few hidden gems you might not have discovered yet.

Accentuate your sales and communication skills by employing strategies used by national network TV anchors. Increase your executive presence (in-person, on-stage and online) to increase your income. Former ESPN Anchor Steve Bunin provides a  workshop customized for the ISAP Inspiration Summit.